Volume : II, Issue : II, February - 2013

A Study on Customer Awareness of Online Shopping with Reference to Palakkad City

Dr. L. Shanthi, Dr. M. Vanishree

Abstract :

The internet has penetrated virtually every corner of the workplace because it is easy to handle, easy to navigate. In the corporate world, the internet is fast changing the way customers, suppliers, companies and other stakeholders interact. Rapid growth of usage of internet among people is a blessing for the marketing companies who now attract their customers through their online shopping sites. This study makes an attempt to know about the present status of online shopping. The sample size of the study is 120. Tools like descriptive analysis, chi-square analysis is used to analyze the personal details of the respondents and awareness of the respondents in using the online shopping. Hence the researchers have chosen this topic to highlight about the importance of online shopping in present as well as in the future.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr. L. Shanthi,Dr. M. Vanishree A Study on Customer Awareness of Online Shopping with Reference to Palakkad City International Journal of Scientific Research, Vol.II, Issue.II February 2013

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