Volume : III, Issue : IV, April - 2014

Antecedents of Salesman Retension

Nagaraju Kolla

Abstract :

Marketing in yester years, enjoyed the pride of place in the world of business. But in recent times, marketing has been under attack and marketing men on the firing line. Salesman retention Is the prime importance of all organizations. The main aim of the article is to study the antecedents of salesmen retention. Convenience samples of 363 respondents were taken. For data analysis Mean, Reliability analysis and Correlation analysis were employed. The study revealed Leader-Member relationship, career planning and development, Job satisfaction, intrinsic rewards, flexible working hours and Motivation are the antecedents for Salesman retention.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Nagaraju Kolla Antecedents of Salesman Retension International Journal of Scientific Research, Vol.III, Issue. IV Apr 2014

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