Volume : VI, Issue : II, February - 2017

Brand impact on consumer behavior and Customer loyalty

Babal Preet Kaur

Abstract :

 Almost every concern wants to name its products. These names given are and names. Branding plays an important role, it is because, and name is quite different from ordinary name. In a competitive business environment, customer satisfaction and and loyalty is emerging as an issue for business firms. Most of the business organizations consider a and image as a powerful asset for their success. A trusted and recognized and identity provides confidence regarding the products offered by that and. Therefore, the successful organizations always work hard to build strong and and represent it in a consistent and clear way. As a result, the process of building a reputed and image and attracting new customers remains an important task for the marketing managers in any organization. The objective of the study is to know the impact of and image on customer satisfaction and the relationship between and images with purchase behavior

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Babal preet Kaur, Brand impact on consumer behavior and Customer loyalty, INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH : VOLUME-6 | ISSUE-2 | FEBRUARY-2017

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