Volume : III, Issue : VIII, August - 2014

Branding for Talent Attraction and Retention of Employees : A Literature Review

Ms. Sathya, Dr. R. Indradevi

Abstract :

Attracting and retaining talented workers is recognized as a critical success factor by organization. Employer Branding is also very prominent in Human Resource Management point of view and acts as one of the communication magic tools for acquiring and retaining the talent in this fast changing technological era. Employment anding reflects the image of the company in the eyes of existing and prospective employees about working for the company. Building employment and is one of the few long term solutions to the shortage of talent problem. The best way to retain the talented people in the organization for a long can be done by building loyalty through employer anding. There is an urgent need for creating this positivism in the minds of the prospective and current employees for attraction and retention of talents.

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Ms.Sathya, Dr.R.Indradevi Branding for Talent Attraction and Retention of Employees :A Literature Review International Journal of Scientific Research, Vol : 3, Issue : 8 August 2014

Number of Downloads : 2254

References :