Volume : VI, Issue : I, January - 2017

Impact of Brand Building of Village on Destination Promotion.

Dr. Sachin R. Pachorkar

Abstract :

 Village anding tends to follow place anding processes, as it is generally recommended that they involve the local residents, followed by strategies and actions plans. The specific measures vary: there is emphasis on more or less traditional promotional campaigns with logos, slogans, ochures, and other uniform representations. The use of the local businesses and residents as ambassadors in conjunction with public relations and the media seem to be a way to ensure the combined effects of internal and external promotion.

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr.Sachin R. Pachorkar, Impact of Brand Building of Village on Destination Promotion., International Journal of Scientific Research, Volume : 6 | Issue : 1 | JANUARY 2017

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