Volume : VI, Issue : I, January - 2017

Managing Cross Cultural Differences & Strategies to Overcome Differences

Dr. Thirupati Reddy, B. Swetha

Abstract :

 Culture is something that shapes an individual‘s behaviour and perception for the world. Small groups including family, work colleagues would create norms, rituals, heroes, even symbols, and as a result of these practices in social life. Thus, it becomes necessary for an individual to know more about the cultural differences prevailing in the society. In today‘s age of multinational companies flourishing internationally at rapid pace, it gives scope for all to learn about various cultures existing. When people work together, they come from various nationalities, beliefs, values, ideologies, languages. The scope of this paper is to throw light on cross–cultural differences are measured through various dimensions given by cultural researchers. It is very necessary for an international manager to know how to gauge the cultural differences among his employees. There are certain strategies also mentioned in the paper which helps a manager in keeping the differences at bay. It also helps to learn how to change the differences into advantages for an organization.

 

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr. Thirupati Reddy, B. Swetha, Managing Cross Cultural Differences & Strategies to Overcome Differences, International Journal of Scientific Research, Volume : 6 | Issue : 1 | JANUARY 2017

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