Volume : VIII, Issue : IV, April - 2019

The Impact of Destination Image on Tourists Intention to ReVisit Ethiopia

Mulugeta Girma, Dr. Manjit Singh

Abstract :

A given Destination image significantly affects visitors‘ behavior before, during or after travel, which contributes later on the construction of the overall image. Cognitive, affective and conative dimensions of destination image, that form overall image beliefs to have a significant impact on the choice of destinations and tourist’s intention to revisit. This study aims to investigate the dimensions of destination image impact on revisiting intention of tourists in Ethiopia context. 400 usable responses were collected from 450 distributed questionnaires on leading tourist site of Ethiopia the results of regression analysis confirm destination image dimension significantly affects tourists revisit intention. Hence, the nation promotion and investment shall make on those elements that potentially affect a plan to revisit of the given destination

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

THE IMPACT OF DESTINATION IMAGE ON TOURISTS INTENTION TO REVISIT ETHIOPIA, Mulugeta Girma, Dr. Manjit Singh INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH : Volume-8 | Issue-4 | April-2019

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